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This site hoghtontimber.co.uk states the following, "Get an estimation of the pricing Hoghton Timber can do for you." Our analyzers noticed that the webpage stated " Specify your type of wood." The Website also stated " Over 200 metres of wood was used for this client. Welcome to Hoghton Timber Ltd. An independent family run business established in 1984 located in Higher Walton, Preston. Offering excellent quality, choice and value to its customers throughout the Northwest. Hoghton Timber specialise and stock European and American hardwoods and special softwoods. View more from the gallery ." The website's header had hoghton timber as the most important keyword. It was followed by european hardwood, american hardwood, and european softwoods which isn't as highly ranked as hoghton timber. The next words the site used was american softwoods. hardwoods was also included but could not be understood by search parsers.